From scattered to cohesive

Your brand finally looks like one business, not five ideas fighting for attention.

From invisible to undeniable

Your visuals start stopping the scroll and signaling value before you say a word.

From guessing to grounded

You’ll know exactly how to show up visually—everywhere—on purpose.

About the Course

The Aesthetic Advantage™ teaches you how to use design, structure, and visual consistency as a strategic tool—not decoration. This course walks you through how to align your visuals with your message, your offers, and your audience so your brand communicates credibility before you ever pitch. No perfection. No designer stress. Just clarity, confidence, and cohesion that actually supports sales.

The Bag Lab Founder, Amanda Lee, sitting on a boat.

That Girl behind it ALL — Amanda Lee

Hey love, I’m Amanda Lee—online business development consultant and the mind behind The Bag Lab University. I don’t teach aesthetics for vibes. I teach aesthetics for conversion, clarity, and sustainability. I help business owners turn ideas into structured ecosystems that look good and work. My secret sauce? I blend strategy, systems, and visual alignment so your brand reflects the level you’re building toward—not the phase you’re leaving.

Course Curriculum

  1. 1

    The Aesthetic Advantage

    1. (Included in full purchase)
    2. (Included in full purchase)
    3. (Included in full purchase)

The Streets Are Talking

They know structure changes everything.

“I thought I needed better content, but once I fixed my aesthetic, everything started clicking. People finally take me serious.”
— Content creator

 

Wellness coach leaning on a desk holding a papaya testimonial
"I feel confident posting now. I’m not second-guessing every slide or graphic anymore."
— Health Coach

 

"I stopped hiding. I stopped overthinking. My brand finally feels aligned with where I’m headed."
— Social Media Strategist

 

What would change if your brand finally matched your vision?

👉🏽 Get The Aesthetic Advantage™ Step into clarity. Show up with intention. Let your visuals do some of the talking. If you want, I can also: + tighten this for a mobile-first page + rewrite it for Stan Store specifically + or add urgency without sounding pushy

Access with Audience Accelerator membership. (opens email in new window)