🧠 Crystal-Clear Identity Know exactly who you serve, why they choose you, and how to speak directly to them — without overthinking.
🎤 Locked-In Brand Voice Show up sounding like you every single time. Consistent. Confident. Recognizable.
🎯 Aligned Messaging + Positioning Attract your people naturally and repel the wrong ones — so selling feels easier and more aligned.
What This Is
The Brand DNA Blueprint™ is a brand identity system, not a cute worksheet. It’s a living document that defines your ICA, messaging, voice, visuals, and purpose — so every post, offer, and page comes from clarity instead of chaos. Includes: 📘 The Brand DNA Blueprint 📖 The Brand DNA Workbook
That Girl behind it ALL — Amanda Lee
I’m Amanda Lee, online business development consultant and founder of The Bag Lab University. I help builders create brands, offers, and ecosystems that make sense, make money, and feel aligned — without burnout or fluff. This blueprint is the same foundation I use to help my clients stop spinning and start building with intention, strategy, and faith.
The Streets Are Talking
They know structure changes everything
“This finally helped me explain my brand without rambling. I’ve taken branding courses before, but nothing like this. I feel clear now."
“Everything feels aligned instead of forced. My content, offers, and visuals finally match who I am."
“I stopped guessing. This blueprint gave me direction and confidence I didn’t even know I was missing."
“This finally helped me explain my brand without rambling. I’ve taken branding courses before, but nothing like this. I feel clear now."
“Everything feels aligned instead of forced. My content, offers, and visuals finally match who I am."
“I stopped guessing. This blueprint gave me direction and confidence I didn’t even know I was missing."
Ready to Build From Clarity Instead of Confusion?
Your brand doesn’t need another pivot. It needs a foundation. Step Into Your Brand Era 🧬✨ Grab The Brand DNA Blueprint™ and build something rooted, refined, and ready to bank.
$27.00