Privacy Policy
By Accessing or Purchasing, You Agree to the Following Privacy Policy
Last Updated: 01/14/2026
This Privacy Policy describes how personal information is collected, used, and shared when you visit, interact with, or make a purchase from The Bag Lab and/or The Bag Lab University (collectively referred to as the “Site,” “we,” “us,” or “our”).
The business is operated as a sole proprietorship under the legal name Amanda Lee Williams, doing business as The Bag Lab and The Bag Lab University.
Business Contact Information
Business Name: The Bag Lab / The Bag Lab University
Owner: Amanda Lee Williams
Business Address:
4111-E Rose Lake Dr #9392
Charlotte, NC 28217
United States
Email: [email protected]
Information We Collect
When you visit the Site, register for access, or purchase a product, we collect certain information to operate the business and deliver services.
Personal Information You Provide
We may collect:
First and last name
Email address
Billing and transaction information (processed by third-party providers)
Login and account access information
Course, membership, and digital product access data
Automatically Collected Information
We automatically collect certain data when you interact with the Site, including:
IP address
Browser type
Device information
Pages visited and actions taken
Cookies and tracking technologies
How We Use Your Information
Your information is used to:
Deliver digital products, courses, and memberships
Process payments and manage transactions
Provide customer support and account access
Send transactional emails and access details
Deliver marketing communications and lead magnets
Improve website functionality and user experience
Comply with legal, tax, and financial obligations
Email Marketing & Communications
We collect email addresses for:
Lead magnets and free resources
Digital product purchases
Course and membership access
Marketing and educational communications
Email marketing is managed through Flodesk. You may unsubscribe from marketing emails at any time using the link provided in the email. Transactional and access-related emails may still be sent as required.
Cookies & Tracking Technologies
We use cookies and similar technologies to operate, analyze, and improve the Site. These include, but are not limited to:
Shopify cookies
Google Analytics
Meta (Facebook & Instagram) Pixel
TikTok Pixel
Pinterest Tag
These tools help measure site performance, marketing effectiveness, and user behavior. You may disable cookies through your browser settings, though this may affect site functionality.
Payment Processing
Payments are securely processed through third-party providers, including:
Shopify Payments
Stripe
We do not store or have direct access to full payment card details. All financial information is handled according to the payment processors’ security and privacy standards.
Sharing of Personal Information
We share personal information only with trusted third-party service providers necessary to operate the business, including:
Payment processors
Email marketing platforms
Course and membership platforms
Analytics and advertising providers
We do not sell, rent, or trade personal information.
International Users
Although the business is based in the United States, services may be accessed by users worldwide. By using the Site, you consent to the processing and storage of your information in the United States, where data protection laws may differ from those in your jurisdiction.
Age Restriction
This Site and all products and services are intended for individuals 18 years of age or older. We do not knowingly collect information from individuals under 18. If such data is identified, it will be promptly deleted.
Your Privacy Rights
You have the right to:
Request access to the personal data we hold about you
Request deletion of your personal data
Requests must be submitted via email. We will respond within a reasonable timeframe and in accordance with applicable laws.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting. Continued use of the Site constitutes acceptance of the updated policy.
Customer Support & Contact Information
If you have questions regarding your purchase, access, or policies, please contact customer support directly.
Email: 📧 [email protected]
All support inquiries must be submitted via email. This is the official and only customer service contact channel for Bag Lab University.
Please allow 24–48 business hours for a response. Support is provided Monday–Friday, excluding holidays.
By purchasing, you acknowledge that you are responsible for contacting customer support using the email listed above and that social media DMs are not a support channel.